Public space: broadcasts

an LED screen is an advertisement. a media display invented for its needs and completely subordinated to it, associated with invasive persuasion call-to-action: buy, see, call. we are doomed to advertising and are used to its forms of presentation, aggressive language and speed of communication. what if you used this medium to share pro-social ideas? i talked to few LED owners around the city to play my non-commercial animated GIFs, which resulted in 17 000 broadcasts on 5 different displays. later on, the same animations were played in city buses on 170 displays in total.